The year 2011 could be when government cracks down on online advertising - particularly behavioral advertising - in a meaningful way. Thus far, lawmakers and regulators have merely introduced a slow-moving privacy bill and written extensive reports, centered on issues like behavioral ad targeting, consumer data tracking, data security, and children's data privacy.
With the Federal Trade Commission recently floating its do-not-track concept, and additional legislators piling on with new privacy bill proposal plans, many signs point to passed privacy legislation coupled with increased enforcement capabilities for the FTC when it comes to penalizing violators of potential laws. Consider the coming period the final test for self-regulators as they struggle to appease authorities calling for more transparency and notice around data tracking, collection, and use online.
Read more at: http://www.clickz.com/clickz/news/1934456/online-privacy-expect-2011
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